Whataburger Marks 75th Anniversary with 75-Cent Burgers

Whataburger is celebrating its 75th birthday—and fans have a delicious reason to join in.

The iconic Texas-based fast-food chain is rolling out a one-day-only deal that’s as nostalgic as it is mouthwatering: Whataburger’s signature burgers for just 75 cents. The promotion is part of the company’s anniversary celebration and honors its humble beginnings back in 1950 when a burger actually cost a mere 25 cents.

Available for a limited time on August 8, 2025, this throwback offer is stirring excitement among loyal customers and foodies across the U.S. In a world of soaring food prices, Whataburger’s tribute to its roots is a welcome—and tasty—surprise.

Let’s dive into the details of this historic deal, how to grab your 75-cent burger, and why Whataburger remains a beloved American institution 75 years later.

What’s the Deal with the 75-Cent Whataburgers?

To commemorate its 75th anniversary, Whataburger is offering a signature Whataburger for just 75 cents. But there are a few things you need to know before you sprint to your nearest location.

Here’s how the deal works:

• Date of Promotion: August 8, 2025
• Time: 12:00 a.m. to 11:59 p.m. local time
• Location: Participating Whataburger locations nationwide
• Deal Limit: One 75-cent Whataburger per customer
• How to Redeem: Must order through the Whataburger app
• Eligible Burger: The classic Whataburger only

This special price is a nod to the brand’s founding year—1950—and a tribute to its original pricing when the first burger was sold for just a quarter. Although inflation has changed a lot since then, this one-day deal takes customers on a nostalgic culinary trip.

The Legacy of Whataburger: 75 Years of Flavor and Loyalty

Founded by Harmon Dobson in Corpus Christi, Texas, Whataburger has grown from a humble roadside stand to a beloved fast-food powerhouse with over 950 locations across 14 states.

Dobson’s mission was simple: to create a burger so big, customers would exclaim, “What a burger!” And he delivered.

Whataburger quickly became known for:

• Made-to-order burgers
• Fresh ingredients
• Large, five-inch buns
• Signature orange-and-white A-frame buildings

Its success wasn't just about size or taste—it was about hospitality, community, and consistency. The brand cultivated a devoted following, especially in the Southern U.S., where Whataburger often inspires the same passion as a local sports team.

As Whataburger celebrates this major milestone, it not only reflects on its past but also looks ahead to a future filled with expansion, digital innovation, and, of course, more burgers.

How to Get the 75-Cent Burger: A Step-by-Step Guide

Snagging the anniversary burger deal requires a bit more than just walking up to the counter. Whataburger wants to make this celebration special for app users and loyal customers.

Here’s what to do:

1. Download the Whataburger app from the App Store or Google Play.
2. Create an account or log in to your existing one.
3. On August 8, 2025, look for the 75th Anniversary Offer in the Offers section.
4. Add the classic Whataburger to your mobile order.
5. Apply the offer during checkout.
6. Pick up your order from a participating location.

? Important: Only one discounted burger per customer, and it must be ordered through the app to qualify.

This app-based promotion aligns with Whataburger’s recent efforts to expand its digital presence, streamline service, and reward customer loyalty through its mobile platform.

Fan Reactions: Social Media Buzz and Burger Mania

As soon as the promotion was announced, Whataburger fans lit up social media with excitement. On platforms like X (formerly Twitter), Instagram, and TikTok, users are sharing countdowns, memes, and “burger run” plans.

Some are reminiscing about their first bite of a Whataburger, while others are coordinating group orders for office lunches and late-night cravings. The offer has also drawn attention from influencers, food bloggers, and local news outlets, adding to the hype.

The nostalgia-driven campaign resonates deeply in today’s market where brand loyalty and emotional connections drive consumer behavior.

A History of Memorable Promotions and Cultural Impact

Whataburger isn’t new to the idea of creating buzz through bold promotions. Over the years, the chain has built a strong brand identity through a blend of:

• Regional pride
• Community involvement
• Limited-time offers
• Branded merchandise

From ketchup-flavored beer collaborations to the launch of a Whataburger-branded food truck, the company understands how to stir excitement while staying true to its roots.

This 75-cent burger event follows a long tradition of marketing that prioritizes customer engagement and cultural relevance.

Why Whataburger Stands Out in a Crowded Fast-Food Market

Even after 75 years, Whataburger maintains a unique position in the competitive world of fast food.

What makes it different?

• Customization: Burgers made to order with a wide range of toppings
• Freshness: Never-frozen beef patties and bakery-quality buns
• Regional flavors: Menu items like the Honey Butter Chicken Biscuit and Jalapeño Cheddar Biscuit
• Around-the-clock service: Many locations are open 24/7
• Community roots: Deep ties to local neighborhoods and charitable efforts

While other chains may boast flashy gimmicks, Whataburger has earned trust through consistency, quality, and a true understanding of its customers' tastes.

What the 75-Cent Deal Says About Fast Food Trends

This anniversary deal is more than just a celebration—it reflects broader trends in the fast-food industry.

Key takeaways from Whataburger’s 75-cent burger promotion:

• Nostalgia marketing works. Consumers love throwbacks that feel authentic.
• App-exclusive deals are the future. Encouraging digital engagement helps brands gather data and reward loyalty.
• Limited-time offers drive traffic. Short-term promotions create urgency and virality.
• Brand storytelling is key. A strong origin story adds emotional value to any product.

In a time when competition is fierce and customer attention spans are short, Whataburger’s anniversary campaign strikes a perfect balance between tradition and modern strategy.

Whataburger’s Next Chapter: Expansion, Innovation, and Community

Looking beyond its 75th anniversary, Whataburger shows no signs of slowing down. With continued expansion into new markets like Kansas City and Nashville, plus plans for drive-thru-only models and enhanced digital ordering, the company is positioning itself for the next generation.

CEO Ed Nelson has emphasized the brand’s commitment to both innovation and tradition, stating that Whataburger will keep delivering the same great taste while embracing modern convenience and sustainability.

The 75-cent burger may be a one-day event, but it symbolizes a company with a timeless identity and a forward-looking spirit.

Celebrate the Legacy, Savor the Moment

The 75th anniversary of Whataburger is more than just a milestone—it’s a nationwide celebration of flavor, history, and community.

Whether you're a lifelong fan or a first-timer curious about the buzz, August 8 is your chance to grab a piece of fast-food history for just 75 cents. Download the app, place your order, and join millions of others in honoring a brand that’s been serving up satisfaction for three-quarters of a century.