We wake up and reach for our phones. Not to check the time or call someone we love — but to scroll. Scroll through updates, notifications, reels, news, and random videos that blur into one another. We scroll while eating. We scroll during conversations. We scroll before sleeping. The motion is mechanical now — thumb, swipe, dopamine hit.
It’s not that we’re interested in everything we see. In fact, most of the time we’re not. But something keeps us going — a quiet, invisible force that convinces us: maybe the next thing will be worth it.
The feed has become a slot machine. And we are addicted gamblers.
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