What is a Labubu Doll? The Viral Designer Toy Taking Over
Jul 15, 2025
In the world of designer collectibles, one quirky creature has captured the hearts of fans globally — the Labubu doll. With its mischievous smile, playful expressions, and rich backstory, Labubu has become a must-have item for collectors, celebrities, and pop culture enthusiasts alike. But what exactly is Labubu, and why is it suddenly everywhere?
Origin of the Labubu Doll
The Labubu character was created by Hong Kong–Belgian artist Kasing Lung. Originally introduced through illustrations, Labubu quickly evolved into a 3D collectible toy when Lung partnered with Pop Mart, the Chinese toy company famous for its blind box figurines.
Since its launch in 2015, the Labubu doll has become a signature figure in Pop Mart’s portfolio, joining other iconic characters like Molly and Skullpanda.
What Makes Labubu Special?
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Unique Design
Labubu has a wild yet lovable appearance — large ears, sharp teeth, wide eyes, and a playful grin. It represents the idea of a mischievous forest creature who lives free of society's norms. -
Blind Box Format
Most Labubu toys are sold in blind boxes, meaning you don’t know which version you’ll get until you open the box. This element of surprise makes collecting fun and addictive. -
Celebrity Endorsements
Global stars like BLACKPINK’s Lisa have shown off their Labubu collections, sparking massive interest across Asia and beyond. -
Limited Editions
Pop Mart regularly releases limited edition Labubu sets — such as Halloween, Forest Concert, or Art Collaboration versions — which often sell out within hours.
The Rise in Popularity
Labubu exploded into international fame around 2020, becoming one of the highest-grossing designer toys in Asia. It blends nostalgia, artistic expression, and Gen-Z minimalism into one adorable (and slightly creepy) creature.
In 2024, Labubu's influence went mainstream, with collaborations featuring:
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Art galleries (Louvre Editions)
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Fashion brands
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Anime crossovers
It’s now considered a part of modern youth culture in China, South Korea, Japan, and even parts of Europe.
Controversy and Bans
In mid-2025, the Labubu doll faced criticism in Russia and Iraq, where authorities deemed it “disturbing” or inappropriate for children due to its unique appearance. Despite this, the toy's fan base continues to grow globally.
Where to Buy Labubu Dolls
If you're looking to get your hands on an authentic Labubu, here are the top places:
✅ Official Pop Mart Stores
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Offers blind boxes, special editions, and collaborations
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Ships worldwide
✅ Amazon
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Search for “Labubu plush” or “Pop Mart Labubu”
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Prices vary from €15 to €80 depending on rarity
✅ eBay
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Great for rare, sold-out, or older series
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Example: “Labubu Forest Concert”, “Labubu Halloween 2023”
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Prices range from $30 to $300+
✅ Collectors’ Communities & Stores
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Apps like Xianyu (China), Carousell (Singapore), and Mercari (Japan)
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Facebook groups and Reddit forums for trading and reselling
Popular Labubu Collections
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Labubu Forest Concert Series
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Labubu Artist Collaboration Series
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Labubu Plush Keychains (16 cm)
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Labubu Soft Vinyl Figures
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Labubu 100% Bearbrick Crossover (very rare!)
Tips for Collectors
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Always check for Pop Mart authenticity seals.
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Buy early — popular editions sell out within days or even hours.
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Keep the boxes! Resale value is higher for sealed or mint-in-box items.
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Follow Pop Mart on Weibo, Instagram, or TikTok for announcements.
Final Thoughts
The Labubu doll isn’t just a toy — it’s a piece of contemporary pop art. Whether you’re a fan of designer toys or just curious about this oddly cute creature, Labubu’s charm is undeniable. From collectors to casual fans, its unique style and playful energy make it one of 2025’s most talked-about collectibles.
Looking to buy your first Labubu or grow your collection?
Explore listings on Amazon, eBay, or the Pop Mart Official Store.
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